Champagne Charles Heidsieck, the phoenix rising from its ashes

Publié par Julia Bouchet - 10/08/2021 - Champagne Houses and Winegrowers

Founded in 1851 by Charles Camille Heidsieck, who himself came from the founding branch of Piper Heidsieck. He preferred to stand on his own two feet, with the aim of seeking out new markets, especially in America.American high society clamors for these champagnes, which embody " contemporary French charm "! The American people even nicknamed him "Champagne Charlie", and a song was dedicated to him.

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However, the House, which remained family-owned for over 130 years, came up against too many heirs and was finally sold to the Rémy Cointreau group in 1985.But the Champagne house never found its place between Piper Heidsieck and Krug, already well established within the Rémi Cointreau group.A slow decline began.In the space of 15 years, sales were divided by 10, with just 200,000 bottles sold per year.

In 2011, businessman Christopher Descours, with his holding company EPI, acquired the Charles and Piper Heidsieck brands. He understands the potential, and decides to work on the original DNA of the Charles Heidsieck. A successful strategy, since in less than 10 years, the company has risen from the ashes to achieve a 5x increase in sales. Cyril Brun has been putting his expertise as Cellar Master, his openness to the world and his boundless passion at the service of the House since May 2015.

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Discover the Charles Heidsieck range

Cyril Brun, how long have you been employed by Maison Charles Heidsieck?

I was asked to join the House at the end of 2014 after the tragic death of my predecessor, Thierry Roset.For the record, when I graduated, I was dreaming of two Houses: Charles Heidsieck and Veuve Clicquot.So I sent in two CVs, the only ones of my life, and it was to these two Houses.I was lucky enough to be interviewed by the two cellar managers at the time, Jacques Peters for Clicquot and Daniel Thibault.The interviews went very well, but it wasn't long before Jacques Peters said to me "Ok, the job of assistant cellar master is for you".So I started at Clicquot as an oenologist in charge of wine communication and oenological development . Little did I know that 15 years later, what was my other initial choice would come true.

You were predestined...

I come from a family of winegrower-merchants and coopers in Aÿ. So, yes, in our family history, we drank, among others, Clicquot and Charles Heidsieck. These were wines that really belonged to the family.I had a special feeling for those two Houses.

What does the job of Cellar Master mean to you?

In my eyes, it's a job for an orchestra conductor.You create a lot of things, but above all, you have to be able to take a step back and set medium- and long-term goals.The quality of a wine begins in the vineyard and extends right through to the finishing touches, such as dosage, choice of closure, oxygen management and the entire aging process.We're in the business of details and precision.

What does the Charles Heidsieck brand represent today?

Today, we've completely overhauled our distribution networks, with a fairly young team all over the world, ready to take on the business and commercial side of things.On a more personal note, I'm lucky that the wines didn't deteriorate during the House's descent into hell.I arrived in an extremely healthy and enviable situation, with an exceptional level of stock.Not only in terms of quantity, but also in terms of the quality and complexity of the wines. Imagine that the House never let go of its grape supplies, so it continued to make juice, but didn't release any bottles, so everything went into reserve wine.Today, this is a phenomenal strength for a house in the oenological sense, but we agree that from a financial point of view, it was more questionable.

What is the DNA of Charles Heidsieck champagnes?

Since I arrived, I've been working on these very elements, on the "Charles style". To have a real identity in terms of mouthfeel, fatness and bubble size, which for me was completely distinctive. We have therefore put in place elements to amplify these singularities and perpetuate the spirit and excellence of Monsieur Charles Heidsieck.

Another important element of Charles Heidsieckis time?

It's a fundamental element!The aging process.There are two phases to aging.Aging between your bottling date and your marketing date. On this point, the company was a pioneer, since in the 80s it put the bottling date of its wines on its labels.In this way, even a non-vintage cuvée could still be dated by the consumer.You knew whether you were dealing with a non-vintage wine that was 5, 7 or 8 years old.It was a real initiative, since at the time nobody talked about ageing times.We've kept this system.

And then there's the time factor that starts before bottling, the reserve wines.These wines represent 50% of our raw blends, and some of our reserve wines are over 20 years old.A bottle of Charles Heidsieck on the market today already has a life that began 30 or 40 years ago.Time is of the essence.It's an element of status for us!

Is there a hierarchy of wines in the Charles Heidsieck range ?

Not really.We're more concerned with profiles or drinking occasions than with a real hierarchy.Even so, our brut millésimé represents 85% of our volumes.We've also created a lot of new wines, including coteaux champenois, whites and reds, and we've put back into battle a Blanc de blanc conceived in 1949 by the founder's grandson, Charles-Marcel.

Champagne Charles Heidsieck

Small champagne house, this one is among the biggest. The Charles Heidsieck house takes care to maintain the quality of its champagnes and vinifies vintage after vintage and grape variety after grape variety.

The champagnes of this house are put on sale only after having spent at least 3 years in the cellar, this in order to guarantee depth and smoothness.

The Brut Réserve de Charles Heidsieck, the House's emblem, contains 40% of 10 year old reserve wines, which makes it unique! Discover quickly one of the most awarded Champagne Houses.

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