The new motto? "To each his own (winemaker's) champagne", because there are as many champagnes as there are bubbles in a glass. And to put champagne back at the heart of every moment of life, the SGV is embarking on a new communications campaign between 2021 and 2023, reinventing and reorienting consumption of the product: "Champagne for all occasions".
This new communication campaign, which has just seen the light of day, is present in the radio media, wine shop windows, social networks, and also relayed by the world of influence, which is very fashionable at the moment. At the same time, they're launching a new tasting experience every month under the hashtag #créatifchampagnelab, with dinners featuring chef Yoni Saada, son and grandson of the oldest butcher in Paris's Marais district, cooking up Champagnes de Vignerons and, among other things, engaging portraits of women winemakers.
Telling a story through different personalities and characters, these posters are brought to life by Chris Book, a photographer who works with some of the world's leading luxury brands. Each visual hides a number of clues: an accessory, a light, an object in the background (sunglasses, telephone, tube of lipstick...)... which will enable each consumer to identify himself and find the champagne that suits him. "Creates a real shock of consideration by combining the refined world of champagne with the authenticity of simple pleasures. This campaign uses elegant staging to illustrate that, although champagne is an exceptional product... it's not just for exceptional consumption (but always in moderation)!" explains Maxime Tourbard, President of the SGV.
At the heart of this campaign, the glass of champagne remains the most beautiful of heroines.
